Roast
Kraft paper, espresso brown, editorial serif. Feels hand-set, which is exactly what an artisan food business is selling.
A dated masthead rule across the top, like a broadsheet.
Live render of Timber & Tenon — the theme applied to carpenters & millwork.
Typography
Display serif headlines over a serif body — the only direction that sets body copy in a serif, and it reads like a menu.
Layout
Editorial: a masthead rule, an asymmetric two-column opening, and a numbered index of services.
Conversion
Food and craft businesses convert on provenance. The editorial structure gives room to tell the sourcing story that justifies the price.
7 designs, 7 industries
Themes that go the other way
Black, gold hairlines, wide-tracked caps. Premium and quiet.
Near-black stage, one hot signal colour, headline as the whole design.
Race black, red signal, condensed caps, hard angles.
Graphite, brushed silver, modular tiles. Showroom lighting.
Want this direction for your business?
We rewrite it around your services, your area and your offers. The theme is the starting point — the build is yours.