Steel Works
Gunmetal, hazard amber and blunt condensed type. The workhorse of the trades — used on more designs than any other dark direction.
Amber on gunmetal with a 2px radius — almost square, never rounded.
Live render of Voltline Electric — the theme applied to electricians.
Typography
Condensed uppercase headlines that hold long trade names on one line, over a plain grotesk for scope detail.
Layout
Sheared industrial bands with plate textures. The stat row carries licensing, insurance and years on the tools — the three things a homeowner actually checks.
Conversion
Trades win on trust and availability. Licence, insurance and response time appear before any description of the work.
15 designs, 15 industries
Themes that go the other way
Black, gold hairlines, wide-tracked caps. Premium and quiet.
Near-black stage, one hot signal colour, headline as the whole design.
Graphite, brushed silver, modular tiles. Showroom lighting.
Blackout room, acid-green signal, oversized uppercase.
Want this direction for your business?
We rewrite it around your services, your area and your offers. The theme is the starting point — the build is yours.